The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.

How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.

Audible subscribers can listen to all episodes of The Best Idea Yet ad-free right now. Join Audible today by downloading the Audible app.

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👣 The Birkenstock Arizona: From Flower Power to Fashion Week | 3

The Birkenstock Arizona has adorned famous feet from John Lennon’s to Steve Jobs’ to Barbie’s—but the brand itself is older than America, and has gone through more eras than Taylor Swift (plus, won ov...

29 Loka 202444min

🍄 Super Mario Bros: Nintendo’s Infinite Game | 2

Mario isn’t just the most beloved plumber in history - he’s the most successful video game character of all time. With over 800 million games sold, Mario and his brother Luigi have “wahoo-ed” their wa...

22 Loka 202442min

🍟 The Happy Meal: A Delicious McMystery | 1

The Happy Meal is the most successful meal in human history. With over 35 billion units sold, or about four for every person on Earth, McDonald’s iconic “Food and Fun in a Box” has also made the compa...

15 Loka 202442min

Introducing: The Best Idea Yet

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts starting October 15th. Listen early and ad-free on Wondery+ starting October 8th. Join Wondery+ in the Wondery App or on A...

8 Loka 20242min