🐊 “Thirst Trap” — Gatorade’s brand expansion. Elon’s 1st 100 days. Lyft’s brutal buy-ability.
Elon just finished his first 100 days at Twitter, so how’s it looking? Pepsi used the Super Bowl to announce it’s expanding the Gatorade franchise — because you gotta let your winners ride. And just a...
13 Helmi 202320min
🏈 “The Booze Bowl” — Super Bowl’s crypto beer ads. Taco Bell’s Pete Davidson breakfast. Disney’s Ursula earnings report.
Take this week’s TBOY Quiz: https://go.tboypod.comThe Super Bowl this weekend is going to look a lot different than last year: Crypto is benched, Cognac is in. Taco Bell is betting their entire breakf...
10 Helmi 202320min
🐝 “Shoulda put a ring on it” — Beyonce’s Adidas drama. Uber’s best day ever. TV’s ultimate disruption.
We just got leaked numbers on Beyonce’s Ivy Park apparel line with Adidas — So can Bey sell clothes? Uber just announced its best quarter ever and we’re crediting their success to “The Dara Doctrine.”...
9 Helmi 202319min
🥡 “The 1st ever Eatable Ad” — DoorDash’s streaming meal. JPMorgan’s timber forest. ChatGPT’s zuck du jour
DoorDash and Roku just launched streaming food delivery because binging requires binging. JPMorgan (the bank) just bought 200K of trees (a forest) because money does grow on trees. And in the last 48 ...
8 Helmi 202320min
📦 “Your storage unit is Hotel California” — The $11B storage war. Insta Founders’ anti-Insta app. Netflix’s sneaky car.
The most exciting real estate right now? Storage Units — and the #1 company just declared war on Wall Street. The co-founders of Instagram just launched their first app together since Instagram… and i...
7 Helmi 202318min
🛒 “TJ’s Chicken fans have spoken” — Trader Joe’s Hall of Fame. Amazon’s plunger problem. Sony’s PlayStation 5 MVP
Trader Joe’s just unveiled its Hall of Fame of food because great brands have fans… and fans need nurturing. Forget Alexa — Amazon’s most exciting business is advertising, but too much ads erase custo...
6 Helmi 202319min
BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
First, he was in finance. Then he got rejected by 100 investors. But now he’s raised $175M… and opened breweries on both coasts.We just popped open cans from the largest non-alcoholic brewery in the U...
3 Helmi 202351min
🦇 “The hero Gotham deserves” — DC Comics storytelling. Peloton’s math flex. Zuck’s schmoozer-in-chief.
Warner Bros Discovery just unveiled its new strategy for DC Comics — because Batman’s jealous of Spiderman’s money. Peloton stock surged nearly 30% yesterday because it’s no longer a fitness company, ...
2 Helmi 202319min
