'Incrementality' Is The Buzzword That Stole Prog IO
Our other "a-ha" moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show t...
23 Touko 202427min
Measuring Muck - E293
Made-for-advertising sites are roosting in reputable publishers' subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.
16 Touko 202436min
Data Dazzles Ahead Of The Upfronts
Will data dazzle media buyers at this year's TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
9 Touko 202439min
Privacy Sandbox Yellow Flags - E291
Debrief on the CMA's biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
2 Touko 202431min
