The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth

The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many br...

20 Elo 202440min

"We need a bigger warehouse!" Pivotal lessons from 10 years in business. With Julie Mathers, Snuggle Hunny CEO

"We need a bigger warehouse!" Pivotal lessons from 10 years in business. With Julie Mathers, Snuggle Hunny CEO

Many of you would know and love the baby and kids brand Snuggle Hunny. It's such a beautiful brand, aesthetically, in the quality of the products, as well as the brand's values, which are very much ab...

15 Elo 202452min

How To Grow a Lucrative Email List For Your Online Store Pt. 2

How To Grow a Lucrative Email List For Your Online Store Pt. 2

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit?   Right now, I'm seeing a LOT of brands sending out constant discounts.   Some who are sending ...

7 Elo 202446min

How To Grow a Lucrative Email List For Your Online Store- Part 1

How To Grow a Lucrative Email List For Your Online Store- Part 1

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store.   Guess what it was? Email marketing!...

31 Heinä 202423min

Is This Metric Sabotaging Your Growth? Ban It & Do This Instead!

Is This Metric Sabotaging Your Growth? Ban It & Do This Instead!

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn't want to get into the water in the lesson pool.  So, I did what all smart par...

24 Heinä 202424min

How the Dark Side of AI is Inhibiting eCommerce Growth

How the Dark Side of AI is Inhibiting eCommerce Growth

Have you been feeling lately as though it's getting harder to get traffic to your website?    If you've noticed this trend, you're not alone. It's happening to everyone.    And as tempting as it might...

18 Heinä 202427min

From Doctor to Entrepreneur Success: Dr. Jacqueline Beltz's Rapid Rise in the Beauty Industry

From Doctor to Entrepreneur Success: Dr. Jacqueline Beltz's Rapid Rise in the Beauty Industry

In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it's incredibly difficult for a brand to cut through that noise and get noticed.   Every now and...

11 Heinä 202441min

The 8 Hi-Impact Drivers That Unlock Profitable Ecommerce Growth

The 8 Hi-Impact Drivers That Unlock Profitable Ecommerce Growth

I'm not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we're into July now, let alone try to contemplate how many weeks we have left till t...

3 Heinä 202444min

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