The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Jaksot(345)

Online Store Stuck in Hustle Mode? Here's What's Actually Blocking Your Growth

Online Store Stuck in Hustle Mode? Here's What's Actually Blocking Your Growth

Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you're stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your websit...

20 Kesä 202528min

Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce

Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a "robots are taking over" doomsday kind...

11 Kesä 202522min

Meta's Game-Changing Update: What It Means for Your Ads—and Your Sales

Meta's Game-Changing Update: What It Means for Your Ads—and Your Sales

If you've been feeling like your Meta ads are a bit hit and miss lately—or you've just noticed things aren't working like they used to—you're not imagining it. There has been a major shift. Meta has o...

11 Huhti 202524min

How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months

How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months

Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn't been an easy time in eCommerc...

27 Maalis 202532min

How Our All-Female Team is Bucking the Return to Office Trend—An International Women's Day Special

How Our All-Female Team is Bucking the Return to Office Trend—An International Women's Day Special

As International Women's Day 2025 approaches, the theme, 'Accelerate Action for Gender Equality', resonates deeply with me. Having spent over a decade working predominantly with female founders, I've ...

5 Maalis 202528min

How To Boost Ecommerce Sales During The Quietest Month Of The Year

How To Boost Ecommerce Sales During The Quietest Month Of The Year

If you've been feeling the pinch this month, you're not alone. February is historically the slowest month for eCommerce sales.    For starters, it's the shortest month of the year, and most consumers ...

27 Helmi 202529min

In A Cashflow Crunch? Discounting Is Not The Solution...

In A Cashflow Crunch? Discounting Is Not The Solution...

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.   So customers had lots of free time...

20 Helmi 202533min

Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀)

Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀)

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing.   Now, we all know v...

12 Helmi 202527min

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