Collaborating with Creators to Solve Marketers' Most Pressing Challenge
Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are...
31 Loka 202222min
Adjusting to the Complexities of Web3 Marketing
Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how W...
24 Loka 202219min
PepsiCo is Bridging the Physical and Digital World with Next Gen D2C Marketing
Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate's team is curren...
17 Loka 202229min
Mindsets For Success: How Marketers Can Stand Behind Their Brave Ideas
Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she's successfully leaned into brave marketing moments and stood up for her values, even in the early days of her care...
26 Syys 202223min
Authentic Team Cultures Build Authentic Brands That Standout
Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discuss...
19 Syys 202231min
Culture is Changing: How Marketers Can Prepare For The Future Now
Quynh Mai, Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We al...
12 Syys 202228min
Favorability Focused Storytelling For Nestlé's Locally Minded Audience
Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she's built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorabili...
5 Syys 202229min
Why Your Audience Is Not Your Community
Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they're leveraging "just in time marketing" as a go to market strategy for their upcoming SDK launch. Claire also shares Mina's ...
29 Elo 202230min
