The Chris Voss Show

The New Chameleons: How to Connect with Consumers Who Defy Categorization by Michael R. Solomon Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

12 Helmi 202235min

Brigitta Hoeferle, CEO of The Center of NLP Centerofnlp.com

11 Helmi 202231min

Estrogeneration: How Estrogenics Are Making You Fat, Sick, and Infertile by Anthony G Jay The devastating truth about a class of chemicals called "estrogenics" and how your daily exposures can cause weight-gains, depression, infertility and many other exploding health problems. In this book, Dr. Anthony G. Jay offers a clear and honest look at: THE Top 10 List of Everyday Estrogenics Cutting-Edge Weight-Loss Strategies New Muscle-Mass Building Discoveries How Estrogenics "Feminize" Males How Estrogenics Harm Children 3 Detailed Estrogenic Avoidance Plans Specific Food/Water Estrogenic Numbers Simple Clear Language and Definitions The US and EU Legal Status of Estrogenics A Direct Exposé on Scientific Bias Brand New Epigenetics Discoveries Amazing Fishing "Tail" Chapter Openers An Actionable Summary Appendix And much, much MORE...

10 Helmi 202254min

Deep Purpose: The Heart and Soul of High-Performance Companies by Ranjay Gulati A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need.

9 Helmi 202251min

American Injustice: Inside Stories from the Underbelly of the Criminal Justice System by David S Rudolf From the fearless defense attorney and civil rights lawyer who rose to fame with Netflix’s The Staircase comes a "fine companion to Bryan Stevenson’s Just Mercy and Emily Bazelon’s Charged. A stellar—and often shocking—report on a broken criminal justice system." (Kirkus, Starred Review) In the past thirty years alone, more than 2,800 innocent American prisoners – their combined sentences surpassing 25,000 years – have been exonerated and freed after being condemned for crimes they did not commit. Terrifyingly, this number represents only a fraction of the actual number of persons wrongfully accused and convicted over the same period. Renowned criminal defense and civil rights attorney David Rudolf has spent decades defending the wrongfully accused. In American Injustice, he draws from his years of experience in the American criminal legal system to shed light on the misconduct that exists at all levels of law enforcement and the tragic consequences that follow in its wake. Tracing these themes through the lens of some of his most important cases – including new details from the Michael Peterson trial made famous in The Staircase – Rudolf takes the reader inside crime scenes to examine forensic evidence left by perpetrators; revisits unsolved murders to detail how and why the true culprits were never prosecuted; reveals how confirmation bias leads police and prosecutors to employ tactics that make wrongful arrests and prosecutions more likely; and exposes how poverty and racism fundamentally distort the system. In American Injustice, Rudolf gives a voice to those who have been the victim of wrongful accusations and shows in the starkest terms the human impact of legal wrongdoing. Effortlessly blending gripping true crime reporting and searing observations on civil rights in America, American Injustice takes readers behind the scenes of a justice system in desperate need of reform.

7 Helmi 202224min

Under the Influence: Putting Peer Pressure to Work by Robert H. Frank From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street―our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet―mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.

5 Helmi 202241min

Chronic: The Hidden Cause of the Autoimmune Epidemic and How to Get Healthy Again by Steven Phillips, Dana Parish “A powerfully informative guide for patient and practitioner from a misinformed past toward a future of recovery and health.” —David Perlmutter, MD, #1 New York Times best-selling author of Grain Brain and Brain Wash In this important and timely book, Steven Phillips, MD, and his former patient, Sony singer-songwriter Dana Parish, reveal striking evidence that a range of common infections, from COVID-19 to Lyme, cause a variety of autoimmune, psychiatric, and chronic conditions. Chronic explores the science behind what makes them difficult to diagnose and treat, debunks widely held beliefs, and provides solutions that empower sufferers to reclaim their lives. After nearly dying from his own mystery illness, Dr. Phillips experienced firsthand the medical community’s ignorance about the pathogens that underlie a deep spectrum of serious conditions—from fibromyalgia, multiple sclerosis, chronic fatigue syndrome, rheumatoid arthritis, and lupus, to depression, anxiety, OCD and neurodegenerative disorders. Parish, too, watched her health spiral after twelve top doctors missed the underlying infections that caused heart failure and other sudden debilitating symptoms. Now, they’ve come together with a mission: to change the current model of simply treating symptoms and shift the focus to finding and curing root causes of chronic diseases that affect millions around the world.

4 Helmi 202242min

The Parasitic Mind: How Infectious Ideas Are Killing Common Sense by Gad Saad "Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON *USA TODAY NATIONAL BESTSELLER* There's a war against truth... and if we don't win it, intellectual freedom will be a casualty. The West’s commitment to freedom, reason, and true liberalism has never been more seriously threatened than it is today by the stifling forces of political correctness. Dr. Gad Saad, the host of the enormously popular YouTube show THE SAAD TRUTH, exposes the bad ideas—what he calls “idea pathogens”—that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms—including freedom of thought and speech. The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerful weapons to fight back with—if we have the courage to use them. A provocative guide to defending reason and intellectual freedom and a battle cry for the preservation of our fundamental rights, The Parasitic Mind will be the most controversial and talked-about book of the year.

2 Helmi 20221h 4min