The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is a vYve Production.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(438)

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 ...

12 Elo 202055min

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, ...

10 Elo 202018min

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor m...

5 Elo 202048min

Jill Cress (PayPal) | Leadership During Crisis

Jill Cress (PayPal) | Leadership During Crisis

When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role ha...

3 Elo 202027min

Jerri DeVard | More Than Just A Marketing Professional

Jerri DeVard | More Than Just A Marketing Professional

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Exec...

29 Heinä 202047min

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 an...

27 Heinä 202030min

Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have t...

22 Heinä 202049min

Greg Lyons (PepsiCo) | Leadership During Crisis

Greg Lyons (PepsiCo) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North AmericaIn this conversation, Greg talks about how he and hi...

20 Heinä 202020min

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