The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

Jaksot(421)

Roel De Vries (Nissan) | An Industry Without Competition Will Die

Roel De Vries (Nissan) | An Industry Without Competition Will Die

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications,...

17 Heinä 201954min

Lorraine Barber-Miller (ADP) | B2B with Purpose

Lorraine Barber-Miller (ADP) | B2B with Purpose

Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder...

10 Heinä 201953min

Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he se...

3 Heinä 201944min

Ann Lewnes (Adobe) | Giving Creativity Purpose

Ann Lewnes (Adobe) | Giving Creativity Purpose

Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Ad...

26 Kesä 201946min

Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands

Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands

Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed T...

19 Kesä 201950min

Scott Galloway | Brands Are Dead

Scott Galloway | Brands Are Dead

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author...

12 Kesä 201948min

Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message

Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kr...

5 Kesä 201944min

Fernando Machado (Burger King) | Creativity As a Competitive Advantage

Fernando Machado (Burger King) | Creativity As a Competitive Advantage

Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _...

29 Touko 201959min

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