ECS 15 - The Preframe
A short letter that shows the impact that a proper “preframe” can have in those you’re writing to.
13 Huhti 20207min
ECS 14 - Email isn’t dead
Here’s why email isn’t dead
9 Huhti 20208min
ECS 13 - The World Will Never Be The Same
Yes, sometimes things get hard, it those are the things that will make you great.
7 Huhti 20205min
ECS 12 - When it comes out wrong
What do you do when it comes out wrong and you don’t know what to say?
6 Huhti 20205min
ECS 11 - Use the formula
There’s always a formula you can use. Find it and use it.
5 Huhti 20209min
ECS 10 - Don’t fail just because you don’t have clarity
Clarity can be key to making your copy accomplish its goals. Make sure you have some.
4 Huhti 202010min
ECS 9 - Which Way Are They Moving?
There are two ways to describe where your customers are going. Do you know what they are?
3 Huhti 20207min
ECS 8 - You can’t beat a river into submission
Today I’m sharing a scary story with you and showing you how it relates to your copy.
1 Huhti 202012min
