The Fault Line

In every business, there’s a point where strategy meets stress: where plans are tested, and decisions define the outcome.

The Fault Line, hosted by Gary Lancina and Kim Scribner, uncovers those moments through conversations with experts and industry leaders. From pricing strategy to go-to-market transformation, leadership, and growth, each episode explores the unseen pressures and pivotal shifts that shape the business landscape.

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Jaksot(41)

IDIs to Actionable Insights

IDIs to Actionable Insights

How do you turn conversations into real business insight? In this episode of The Fault Line, Kim Scribner sits down with Julie Bush of Product Rehab to explore the art and discipline of in-depth inter...

10 Maalis 21min

Cleanliness of Data

Cleanliness of Data

Data is everywhere. Insight is not.In this episode of The Fault Line, Gary Lancina and Kim Scribner are joined by Dr. Marvin Rothwell to explore what “clean” data actually means and why it matters mor...

3 Maalis 34min

Not What, but Why, for Who and When

Not What, but Why, for Who and When

What happens when organizations jump straight to the what without clarifying the why? In Episode 13 of The Fault Line, Gary Lancina and Kim Scribner sit down with Danielle Law, Director of Integrated ...

24 Helmi 39min

Trust and Retention

Trust and Retention

From coaching Fortune 500 executives on high-stakes board presentations to navigating digital transformations and pandemic-era town halls, this episode explores how trust is built, or broken, in the m...

17 Helmi 30min

4 Ways to Grow a Business (Part 2)

4 Ways to Grow a Business (Part 2)

In Part 2 of 4 Ways to Grow a Business, Gary Lancina and Kim Scribner move beyond the growth levers and into what actually gets strategy over the line: people, culture, and change. Joined by HR and le...

10 Helmi 41min

4 Ways to Grow a Business (Part 1)

4 Ways to Grow a Business (Part 1)

There are only four ways to grow a business. In Part 1, Gary Lancina and Kim Scribner are joined by growth strategist Paul Montanari to break down the levers that drive sustainable growth: acquire new...

3 Helmi 39min

Live from CMG’s Headquarters

Live from CMG’s Headquarters

In this special episode of The Fault Line, the CMG Consulting team comes together in person at our Durham headquarters for a conversation about the moments that matter in client work.We asked team mem...

27 Tammi 24min

AI and How it’s Supporting Digital Go-to-Market

AI and How it’s Supporting Digital Go-to-Market

In this episode of The Fault Line, host Kim Scribner sits down with digital marketing and go to market expert Pat Fitzgerald to explore how AI is supporting modern digital go to market. They focus on ...

20 Tammi 33min

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