The FMCG Marketing Daily

The FMCG Marketing Daily

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

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The FMCG Marketing Daily — June 26, 2026

The FMCG Marketing Daily — June 26, 2026

The FMCG Marketing Daily — June 26, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola's Sprite is launching a hip-hop cultural pla...

26 Kesä 7min

The FMCG Marketing Daily — June 25, 2026

The FMCG Marketing Daily — June 25, 2026

The FMCG Marketing Daily — June 25, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mars is launching four US confectionery products witho...

25 Kesä 7min

The FMCG Marketing Daily — June 24, 2026

The FMCG Marketing Daily — June 24, 2026

The FMCG Marketing Daily — June 24, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever's head of content is publicly rewriting the r...

24 Kesä 6min

The FMCG Marketing Daily — June 23, 2026

The FMCG Marketing Daily — June 23, 2026

The FMCG Marketing Daily — June 23, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • AB InBev's CMO Marcel Marcondes has used Cannes Lions ...

23 Kesä 7min

The FMCG Marketing Daily — June 22, 2026

The FMCG Marketing Daily — June 22, 2026

The FMCG Marketing Daily — June 22, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A new multi-retailer data alliance is about to give FM...

22 Kesä 7min

The FMCG Marketing Daily — June 21, 2026

The FMCG Marketing Daily — June 21, 2026

The FMCG Marketing Daily — June 21, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • AB InBev's Brahma is using the World Cup to make a bol...

21 Kesä 7min

The FMCG Marketing Daily — June 20, 2026

The FMCG Marketing Daily — June 20, 2026

The FMCG Marketing Daily — June 20, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal's CMO is betting on a direct OpenAI partnershi...

20 Kesä 6min

The FMCG Marketing Daily — June 19, 2026

The FMCG Marketing Daily — June 19, 2026

The FMCG Marketing Daily — June 19, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Nestlé is using KitKat — its highest-profile confectio...

19 Kesä 7min

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