The Forget The Funnel Podcast

The Forget The Funnel Podcast

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.

In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.

So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

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Jaksot(30)

The Growth System Behind Teams That Don’t Guess

The Growth System Behind Teams That Don’t Guess

This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use. In this episode, Georgiana walks through the exact 3-step ...

2 Kesä 202526min

This Is What Strategic Teams Actually Do Differently

This Is What Strategic Teams Actually Do Differently

Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way. In this episode, Georgiana lays out what strategic, customer-led teams do di...

26 Touko 202530min

Why Great Teams Still Guess (And How to Fix It)

Why Great Teams Still Guess (And How to Fix It)

Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does your team default to chaos, gut feel, and endless f...

20 Touko 202516min

How to Scale Sales Without Screwing Up Your PLG Motion

How to Scale Sales Without Screwing Up Your PLG Motion

Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it. They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Quali...

16 Huhti 202535min

First Principles for Growth When You're Moving Too Fast (or Too Slow)

First Principles for Growth When You're Moving Too Fast (or Too Slow)

SaaS teams are falling into two extremes right now: AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (whil...

26 Maalis 202542min

Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this epis...

12 Maalis 202548min

How to Leverage Messaging as Your Moat in a Flooded Market

How to Leverage Messaging as Your Moat in a Flooded Market

In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyr...

26 Helmi 202539min

Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving...

14 Tammi 202535min

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