The Forget The Funnel Podcast

The Forget The Funnel Podcast

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.

In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.

So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(30)

How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases

How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases

On this episode, Georgiana and Claire are joined by Steve De Jong and Diego Richards, the CEO and CCO of Stillio, who started working with Forget The Funnel earlier this year. Steve and Diego share ...

1 Tammi 202432min

Avoiding Common Customer Research Traps (and What Good Research Looks Like)

Avoiding Common Customer Research Traps (and What Good Research Looks Like)

In this episode of the Forget The Funnel Podcast, Georgiana and Claire discuss what happens when SaaS businesses prioritize customer research but screw it up, and how this can lead to perpetuating the...

18 Joulu 202332min

Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth

Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth

On this episode of the Forget The Funnel Podcast, Georgiana & Claire are joined by Dan Stuart, President of EverCommerce companies Invoice Simple & Joist. Dan shares the moment he realized that the ...

5 Joulu 202336min

How Customer Blind Spots are Costing Your Team & How to Fix Them

How Customer Blind Spots are Costing Your Team & How to Fix Them

In this episode of the Forget the Funnel Podcast, Georgiana and Claire sit down to discuss the consequences of not understanding what really matters to your customers and how product and marketing tea...

21 Marras 202324min

How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth

How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth

On this episode of the Forget the Funnel Podcast, Gia and Claire dive deep into Bitly’s journey from a point-solution to a $100m ARR multi-product platform with CMO Tara Robertson. Tara shares how her...

6 Marras 202333min

Welcome to the Forget The Funnel Podcast

Welcome to the Forget The Funnel Podcast

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In th...

24 Loka 20231min

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