The secrets behind data-driven creativity
On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”. Tom, Ed and Mike go deep in 30 minutes. Is marke...
9 Huhti 202352min
The cool kids: Leading the herd astray
What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand? It’s all to do with social proof. In this week’s ...
26 Maalis 202324min
Performance Marketing World 2023: The wash-up
If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour! In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation...
13 Maalis 202355min
How a conversation in the pub can drive 200x more sales than an ad
Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks? In this week’s podcast, we delve into what word-of-mouth (WOM) really mea...
27 Helmi 202328min
Mindful Chef: How to win the subscription box race
“Your brand is not what you put down on a piece of paper, it’s what people say about you”Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom mee...
13 Helmi 202335min
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes
Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight. From creating the "golden e...
30 Tammi 202342min
Kicking off 2023 with Shopify, cookies & ecom collabs
This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.As usual, the guys take a behavioural science view, and they don’t pull any punches!They talk about: How Shopify anticipates marketi...
16 Tammi 202337min
