MadTech Daily: Global Ad Spend to Hit $1tn in 2026; WPP Demoted from FTSE 100
In today’s MadTech Daily, we look at global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta’s AI use in WhatsApp.
5 Joulu 20251min
MadTech Daily: AI Race Intensifies as Anthropic Eyes IPO; Google Tests AI Overviews Merged with AI Mode; Eventbrite Acquired by Bending Spoons
On today’s MadTech Daily, we cover Anthropic hiring IPO counsel in its race against OpenAI, Mistral unveiling new AI models, as well as Sam Altaman declaring ‘code red’. We also discuss Google testing...
4 Joulu 20251min
MadTech Daily: Omnicom Announces Major Overhaul; Havas Buys Unnest; Retailers See 830% Jump in Traffic from Gen AI
In today’s MadTech Daily, we look at Omnicom announcing a major overhaul with new leadership and job cuts, Havas buying Unnest to boost data services, and retailers seeing an 830% jump in traffic from...
3 Joulu 20252min
MadTech Daily: Publishers Take Legal Action Against Zuckerberg Over Scam Ads; US Black Friday Sales Hit Record; Ad Net Zero Adds AI Usage Measurement to Carbon Calculator
In today’s MadTech Daily, we cover publishers taking legal action against Meta over its serving of scam ads as well as the impact of this year’s Black Friday, with record online sales in the US while ...
2 Joulu 20252min
MadTech Daily: OOH Industry Reports 4.4% Growth; Streamer Content Quotas Become Law in Australia
In today’s MadTech Daily, we discuss the out-of-home advertising (OOH) industry reporting 4.4% growth in Q3, Australia making streamer content quotas law, and China’s AI governance framework winning b...
1 Joulu 20251min
OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition
In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to disc...
28 Marras 202539min
MadTech Daily: European Parliament Urges a Social Media Ban for Under-16s; The Observer Debuts a New Digital Subscription Service
In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the Observer debuting a new digital subscription service, and news ad performance leading the indu...
28 Marras 20252min
MadTech Daily: Walmart Explores Ads for Sparky AI; Warner Settles With AI Music Firm; YouTube trials new feed control features
In today’s MadTech Daily, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new fee...
27 Marras 20251min
