MadTech Daily: dentsu for SALE?!; Omnicom Surpasses WPP in UK Ad Spend
In today’s MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.
29 Elo 20251min
MadTech Daily: Disney Strengthens European Content Slate with ZDF Deal; Anthropic Settles Piracy Case
In today’s MadTech Daily, we discuss Disney strengthening its European content slate with a ZDF deal, Anthropic settling its piracy case, and Perplexity’s new revenue model rewarding publishers for AI...
28 Elo 20251min
MadTech Daily: Trump Warns Tariffs on Nations ‘Discriminating’ Against US Tech; Elon Musk’s xAI Sues Apple & OpenAI for Monopoly Practices
In today’s MadTech Daily, we discuss Trump’s warning of tariffs on nations discriminating against US tech, Elon Musk’s xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perpl...
27 Elo 20251min
The MadTech Daily: Walmart Ads Growth, TikTok AI Backlash
On today's MadTech Daily: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer.
26 Elo 20251min
The MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies
In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click sear...
22 Elo 202533min
MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads
On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum Visit: ExchangeWire.com Upcoming event: ATS LONDON, Septem...
22 Elo 20252min
MadTech Daily: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny
In today’s MadTech Daily, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutin...
21 Elo 20252min
“We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention th...
20 Elo 202521min
