The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Jaksot(579)

426 Magic Words by Jonah Berger

426 Magic Words by Jonah Berger

Magic Words: What To Say To Get Your Way by Jonah Berger About the Book: New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact ...

10 Maalis 202348min

425 Social Selling by Tim Hughes

425 Social Selling by Tim Hughes

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines ...

3 Maalis 20231h 31min

424 Trust Signals by Scott Baradell

424 Trust Signals by Scott Baradell

Trust Signals: Brand Building in a Post-Truth World by Scott Baradell About the Book: What is a trust signal? Let's say you're interested in a book you aren't familiar with—this book, for example. Bef...

24 Helmi 20231h 31min

423 Creating Superfans by Brittany Hodak

423 Creating Superfans by Brittany Hodak

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak About the Book: What if your customers love your brand the way Swifties love Taylor or Drake loves the Raptors?...

17 Helmi 20231h 13min

422 The Martech Handbook by Darrell Alfonso

422 The Martech Handbook by Darrell Alfonso

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso About the Book: Increase customer attraction, acquisition, and retention by using technology to create...

10 Helmi 20231h 13min

421 The Power of Scarcity by Mindy Weinstein

421 The Power of Scarcity by Mindy Weinstein

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein About the Book: Drive revenue and grow your business by using the powerful concept of scarcity S...

3 Helmi 20231h 12min

420 Selling in a Crisis by Jeb Blount

420 Selling in a Crisis by Jeb Blount

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount About the Book: In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount deliver...

27 Tammi 20231h 23min

419 Belonging to the Brand by Mark Schaefer

419 Belonging to the Brand by Mark Schaefer

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked ...

20 Tammi 20231h 10min

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