The Marketing Book Podcast

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers by Jeb Blount About the Book: A practical guide for successfully navigating the single greatest gro...

29 Heinä 20221h 23min

Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers by Robert Chen About the Book: How do rainmakers consistently and continuously sell their ideas and grow their cli...

22 Heinä 20221h 35min

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput About the Book: Artificial intelligence is forecasted to have trillions of dollars of impact...

15 Heinä 20221h 17min

Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn by Paul Reilly About the Book: As a sales professional, you know that it's harder to sell in tough times―wheth...

8 Heinä 20221h 29min

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult About the Book: If you're aspiring to satisfy your customers, then you're aspiring to me...

1 Heinä 20221h 40min

Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps About the Book: Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your e...

24 Kesä 20221h 5min

The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott About the Book: When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a pla...

21 Kesä 202239min

Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative by Anthony Iannarino About the Book: Accelerate your sales career with this how-to book from an expert ...

17 Kesä 20221h 4min