The Marketing Book Podcast

I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken About the Book: How do you build a business that thrives during good times and bad? Is there a strategy that can set your co...

10 Syys 20211h 5min

Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson About the Book: Sales enablement is both an art and science. There are no magical silver bullets or single appr...

3 Syys 202153min

Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls About the Author: Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social med...

27 Elo 20211h 36min

Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini About the Author: Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a N...

20 Elo 202151min

The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon About the Author: Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience...

13 Elo 20211h 17min

Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy by Christina Del Villar About the Author: Christina Del Villar is a 25-year Silicon Valley marketing execut...

6 Elo 20211h 59min

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour by Andy Nairn About The Author Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh Univer...

30 Heinä 20211h 28min

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus A practical, easy-to-use guide to transform business communications in...

23 Heinä 20211h 1min