The Marketing Book Podcast

Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books. Click here for this episode's website page with the links mentioned during the interview... http...

8 Kesä 20211h 16min

Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those ...

4 Kesä 20211h 30min

Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi From one of today's leading experts in conten...

28 Touko 20211h 16min

Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad a...

21 Touko 20211h 38min

You're Invited: The Art and Science of Cultivating Influence by Jon Levy Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social c...

14 Touko 202150min

Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin. A fun conversation in English with Olivier Guérin about this new book, which is available only ...

11 Touko 202152min

Get the Word Out: Write a Book That Makes a Difference by Anne Janzer What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact,...

7 Touko 20211h 7min

Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business. In Marketing 5.0, the celebrated ...

30 Huhti 20211h 27min