The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Jaksot(579)

320 Sell The Way You Buy by David Priemer

320 Sell The Way You Buy by David Priemer

Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, ...

26 Helmi 20211h 15min

319 The Strategy Mindset 2.0 by Chuck Bamford

319 The Strategy Mindset 2.0 by Chuck Bamford

The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture o...

19 Helmi 202154min

318 Stand Out Marketing by Stacey Danheiser

318 Stand Out Marketing by Stacey Danheiser

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston "How do we get customers to choose us over our competitors?" In a c...

12 Helmi 202156min

317 Cumulative Advantage by Mark Schaefer

317 Cumulative Advantage by Mark Schaefer

Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer At its essence, marketing today is about answering one question: "How can we be heard?" ...

5 Helmi 20211h 4min

316 The Smart Marketing Book by Dan White

316 The Smart Marketing Book by Dan White

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White In today's complex commercial environments, marketing has become a central aspect of every successful busi...

29 Tammi 20211h 3min

315 The Ministry of Common Sense by Martin Lindstrom

315 The Ministry of Common Sense by Martin Lindstrom

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom A humorous yet practical five-step guide to ridding ourselves—and our companies—...

22 Tammi 20211h 1min

314 Ultimate Guide to Facebook Advertising by Bob Regnerus

314 Ultimate Guide to Facebook Advertising by Bob Regnerus

Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share p...

15 Tammi 20211h 3min

313 The Influencer Code by Amanda Russell

313 The Influencer Code by Amanda Russell

The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell The Influencer Code is the essential reference for any company looking to leverage the power of influencers to el...

8 Tammi 20211h 1min

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