Marketing Week Meets: Scott Galloway
Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing.The NYU marketing professor's first book, The Four, was a...
17 Heinä 201940min
Marketing Week Meets: Julia Goldin
Julia Goldin is Lego’s chief marketing officer, responsible for leading an 1,800-strong team on its mission to inspire the “builders of tomorrow” and give as many children as possible access to the de...
27 Kesä 201939min
Marketing Week Explores: Measuring the effectiveness of creativity
In the latest Marketing Week Explores Podcast news editor Sarah Vizard sits down with senior writer Charlotte Rogers to discuss how increased attention has been put on determining the impact of media,...
11 Kesä 20199min
Marketing Week Meets: Jan Gooding
Jan Gooding is one the best known and highest regarded marketers in the UK. After leaving university, she began her career on a management training course at Selfridges before embarking on a 12 year c...
6 Kesä 201948min
Marketing Week Meets: Rory Sutherland
Rory Sutherland is vice chairman of Ogilvy, where he has spent almost the entirety of his 30 odd years in advertising. He is also a Radio 4 regular and Ted TALK star.The 'Don Draper of the UK’ as some...
1 Touko 201941min
Marketing Week Explores: The news rules of segmentation
Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market. H...
24 Huhti 201914min
Marketing Week Meets: Keith Weed
Keith Weed is one of the highest-profile marketers in the world. As CMO of Unilever he oversees one of the biggest marketing organisations in the world. He is also a vocal advocate for change in the i...
25 Maalis 201937min
Marketing Week Explores: How outsiders and interims are challenging the status quo
From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking an alternative path. Hos...
14 Maalis 201913min
