The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(272)

Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan

Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan

This episode of The Negotiation features part one of our conversation with Gil Chavez, a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has h...

22 Helmi 202341min

Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia

Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia

In this episode of The Negotiation, we continue our conversation with  Morgan Keldsen, a renowned international business development and retail expert. With a career spanning over two decades, Morgan ...

15 Helmi 202333min

Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia

Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia

This episode of The Negotiation features part one of a two-part series with Morgan Keldsen, renowned international business development, and retail expert. With a career spanning over two decades, Mor...

8 Helmi 202329min

Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail

Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail

This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-p...

1 Helmi 202331min

Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories

Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories

This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-p...

25 Tammi 202333min

Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia

Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia

In this episode of The Negotiation, we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spent the last three decades in the Asia Pacific, in ...

18 Tammi 202344min

Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia

Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia

This episode of The Negotiation features part 2 of our conversation with  Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Paci...

11 Tammi 202339min

Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia

Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia

Topics Discussed and Key Points:●      The Coke vs. Pepsi challenge ●      How great brands figure out what matters to people and play to that●      Why storytelling is fundamental when you are in bus...

4 Tammi 202332min

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