The Negotiation

Topics Discussed and Key Points:●      About Relay Video●      The typical dynamics between creative agencies and their Chinese clients●      How Relay aims to “create China’s first truly global brand”...

1 Helmi 202249min

Topics Discussed and Key Points:●      China’s hockey culture versus that of America●      How China’s youth is typically introduced to hockey●      Hockey leagues and training programs available for ...

25 Tammi 202239min

Topics Discussed and Key Points:●      China’s football landscape●      Why football has a more active fanbase than basketball in China●      Grassroots football in China●      How prioritization of e...

19 Tammi 202236min

Topics Discussed and Key Points:●      China’s consumer PC market in the early-to-mid-90s●      Why many companies struggled in the 90s while Intel thrived●      Building the Chinese social networking...

13 Tammi 20221h 4min

Topics Discussed and Key Points:●      Major trends across China eCommerce and consumer behavior in the past year●      Categories that are doing really well in China today●      Non-traditional categ...

5 Tammi 202251min

This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into one single episode of goodness. The guests featur...

28 Joulu 202158min

Topics Discussed and Key Points:●      Snowsports culture in China versus Japan●      Consumers in China’s snowsports industry versus the West’s●      How Burton markets and localizes snowsports in Ch...

8 Joulu 202157min

Topics Discussed and Key Points:●      Contemporary China through the lens of fashion and culture●      The new thinking around fashion and individuality among China’s younger generations●      China’...

30 Marras 202145min