The Physics of Startups

The Physics of Startups

Most 0-to-1 and product-market fit advice is a pile of things that worked for someone, once. This show is built on causal relationships, not tactics.

Rob Snyder has helped 50+ startups go from $0 to $1M ARR. He's the creator of the PULL framework and author of "The Power of PULL" which explains why customers buy and why some startups scale and others stall.

For VC-backed and bootstrapping founders who are tired of advice that sounds smart but doesn't work.

More about Rob: https://www.robsnyder.org

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Jaksot(60)

What happens after PMF?

What happens after PMF?

Rob's buddy found PMF a few months ago and went from ~bankrupt to more than $1M ARR in less than three months. What happens in that case? Rob and RC discuss what changed to find PMF, and what the expe...

22 Touko 23min

The PULL Quickstart Guide (a PMF hierarchy)

The PULL Quickstart Guide (a PMF hierarchy)

Rob has distilled PULL into its most important elements - arranged in hierarchical order so that a founder knows where to focus first. This conversation includes the common error of getting the order ...

15 Touko 27min

Investor PULL (what VCs actually want)

Investor PULL (what VCs actually want)

This is about VCs but also isn't about VCs. PULL can be found all over a startup - obviously with customers, but also, investors have PULL and they're trying to accomplish something specific. Rob work...

8 Touko 28min

Buying is weird and rare (a reality check)

Buying is weird and rare (a reality check)

Founders are inherent optimists - that's why (despite all the warnings of battle-scared entrepreneurs) we continue to start businesses. It is the cheerful burden we carry as we march into the abyss. ...

1 Touko 26min

How Rocksalt.ai went from Push to Pull

How Rocksalt.ai went from Push to Pull

The Lightspeed-funded startup Rocksalt had some traction, but it wasn't clear they had really found Pull. They had sales, but there was friction in the sales calls. They were trying to decide between ...

24 Huhti 47min

DECK DROP - Rob's latest

DECK DROP - Rob's latest

Whatever you're doing, make time to read through Rob's latest deck: "Notes on the Physics of Startups" Access here (free): LINK Work with Rob: robsnyder.org Links Rob's Substack: The Physics of Start...

17 Huhti 9min

Cause vs. Benefit | The Quickbooks lesson

Cause vs. Benefit | The Quickbooks lesson

When someone buys something, they get a bunch of benefits and they may use a variety of different features, all of which provide an array of different benefits. After they buy, they explain what they ...

10 Huhti 19min

The fusion engine for progress (PULL applied to capitalism)

The fusion engine for progress (PULL applied to capitalism)

Rob is zooming out this week to look at what PULL means in the context of capitalism, and in particular, why it is the only system that can possibly serve people. It's taking a micro-understanding of ...

3 Huhti 36min

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