The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Jaksot(386)

85: How to Build a Sense of Belonging with Rajkumari Neogy

85: How to Build a Sense of Belonging with Rajkumari Neogy

A sense of belonging is a human need. People need personal connections to feel accepted and supported. Without it, the feeling of exclusion can create toxic environments at home and at work. Accordi...

9 Kesä 202038min

84: A Crisis Response Case Study: Minneapolis Police & George Floyd

84: A Crisis Response Case Study: Minneapolis Police & George Floyd

The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd's death is fresh. In such a tragic and confusing time, one thing is clear - the actions from fo...

2 Kesä 202021min

83: How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

83: How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland

For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don't f...

26 Touko 202032min

82: Eating Your Words: Cookbook author Alison Roman's recipe for an apology

82: Eating Your Words: Cookbook author Alison Roman's recipe for an apology

“Like, what Chrissy Teigen has done is so crazy to me.” That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlas...

19 Touko 202020min

[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick

[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick

As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand th...

14 Touko 202023min

81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans

If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the...

12 Touko 202019min

80: How to Be an Exceptional Podcast Guest with Kelly Glover

80: How to Be an Exceptional Podcast Guest with Kelly Glover

Podcasting has become one of the most effective communication mediums today. Whether it's a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podc...

5 Touko 202028min

79: How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic

79: How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic

As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content. I know I feel it. However, writing would feel far...

28 Huhti 202041min

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