The PR Week

There is a new proven process of pairing compelling stories with data-driven analytics to drive your business goals with media relations. Lisa Arledge Powell, CEO and founder of MediaSource, and Kena Lewis, AVP, public affairs & media relations at Orlando Health, share their vast wisdom on this topic from which all communicators can greatly benefit. They introduce new methods and tactics to drive business using media relations. They underscore the why and how of being truly strategic in your media outreach. And they share concrete examples of all this in action. And better still, you can click here for a free download of the associated white paper entitled Effectively Quantifying the Business Value of Media Relations at Orlando Health. This report truly breaks down a test-and-learn approach to data analysis that is commonly used in industries from retail to telecommunications and shares how communicators can now apply this to PR measurement. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

29 Touko 202421min

One of the best-known healthcare influencers, Dr. Mike Varshavski, is the special guest on the latest edition of The PR Week podcast, recorded live on Tuesday at the PRWeek Healthcare Conference+Awards. He talks about dealing with disinformation, which social media platforms he prefers and how medical professionals should keep the public informed. That’s not all on this special edition of The PR Week. Reporter Brandon Doerrer chats with conference panelists and guests, and there’s a celebration of the best PR campaigns, agencies and organizations at the Healthcare Awards.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

23 Touko 202443min

London calling! PRWeek U.S. editorial director Steve Barrett checks in from the PRWeek Global Awards in this latest edition of the PR Week Podcast. The special guest is the chair of judges for the event: Sabina Ellahi, who is joining Sephora U.K. as head of PR and communications. PRWeek executive editor Frank Washkuch and associate news editor Diana Bradley also discuss the biggest marketing and communications news of the week, including 5W Public Relations’ new CEO, the Boy Scouts’ latest rebranding and Bumble’s campaign missteps.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Touko 202434min

BRG Communications has had a wildly successful run at the last two PRWeek Awards U.S., taking home Outstanding Boutique Agency at both events. The firm’s president and CEO, Jane Barwis, talks about her firm’s culture on the latest edition of The PR Week and how it services a national client roster from its headquarters near Washington, DC. Also on the show: the biggest marketing and communications news of the week, including the PRWeek Agency Business Report 2024, the Drake-Kendrick Lamar beef and controversial comments by the CEO of Hims & Hers.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Touko 202442min

Leah Chandler has served as chief marketing officer of Discover Puerto Rico since 2018, and in that time, she’s been busy. Chandler has reworked the island’s agency relationships into a collective of firms and developed a wide-ranging crisis-response plan for everything from hurricanes to shark bites. She joins the latest edition of The PR Week podcast to talk about that, as well as the biggest marketing and communications news of the week, such as major people moves at Kenvue and Generate:Biomedicines and fresh developments in nationwide student protests and AI.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Touko 202445min

This week’s special guest on The PR Week podcast is none other than the CEO of Phaedon, Kris Tremaine. Tremaine talks about the evolution of her firm — as well as what its name means in Greek — from part of ICF Next. She also chats about the biggest PR and communications news of the week, such as changes to the Burson agency network and staff, holding company results from Next 15, Omnicom Group and Interpublic Group and Shake Shack’s clever influencer decision.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Huhti 202434min

Airline crises. Labor relations. Working through the opening moments of a crisis on social media.  All of these events require specific skills to protect brands, and each was discussed on Thursday at PRWeek’s sold out Crisis Comms Conference in Washington, DC. This podcast includes insights from top communications executives at UPS, Southwest Airlines and Miller Coors as they discuss how their brands navigate tricky situations.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

19 Huhti 202443min

Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater. He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social media activity across many platforms for agencies, clients, the government sector — and even the Vatican. Plus, the biggest marketing and communications news of the week, including Omnicom Group’s Q1 results, John Deere’s campaign to become a cultural brand for young consumers and the best and most noteworthy 4/20 campaigns.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Huhti 202432min