AdWeek Europe: Andrew Howe of RTB House talks to us about ad targeting after the cookie
In this episode, a part of a series from AdWeek Europe 2022, Andrew Howe, VP of Operations, at RTB House talks about how advertisers can traverse the depreciation of the 3rd party cookie.
30 Touko 20227min
AdWeek Europe: Laura Chaibi talking about measurement in a fragmented market
In this episode, a part of a series from AdWeek Europe 2022, Laura Chaibi talks about how brands grow in a positive way while tackling the measurement challenge that a fragmented media landscape creat...
30 Touko 202211min
AdWeek Europe: Fiona Gordon, CEO of Ogilvy, on the challenge of communicating through perpetual change
In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Gordon, CEO, at Ogilvy UK talks about the realisation that we are now trying to communicate to consumers through a period of...
25 Touko 20225min
AdWeek Europe: Mike Follett on brand new attention research into mobile gaming advertising
In this episode, part of a series from AdWeek Europe 2022, Mike Follett of Lumen Research, talks to Mike Nicholson of Six Sells about brand new attention research into mobile gaming advertising with A...
21 Touko 202243min
AdWeek Europe: Rory Sutherland from Ogilvy on agency renumeration
In this episode, part of a series from AdWeek Europe 2022, Rory Sutherland, Vice-Chair of Ogilvy UK, talks to Mike Nicholson of Six Sells about how agencies add value, and how they get paid, are misal...
21 Touko 202215min
AdWeek Europe: Fiona Salmon of Captify on supporting quality journalism
In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Salmon, Global VP Partnerships at Captify, talks to Mike Nicholson of Six Sells about the importance of supporting quality j...
20 Touko 202223min
AdWeek Europe: Lianre Robinson from Codec discussed the talent gap in our industry
In this episode, which is a part of a series from AdWeek Europe 2022, Lianre Robinson, CEO, of Codec, talks to Mike Nicholson of Six Sells about the talent gap in our industry. Listen to how Lianre a...
20 Touko 202210min
AdWeek Europe: Tom Jenen at Brand Metrics talks about measuring the effectiveness of brand advertising
In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen, Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the...
20 Touko 202211min
