Ep. 143 This Black Friday Could Ruin Your Brand: Here’s How to Stop It
Send us Fan Mail In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shut...
11 Marras 202534min
Ep 142 Stop Sleeping on Google: How Smart Brands Balance Demand Generation and Capture
Send us Fan Mail Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on probl...
4 Marras 202540min
Ep 141 Weathering the Storm: Strategies for E-commerce Survival
Send us Fan Mail In this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social med...
7 Loka 202531min
Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era
Send us Fan Mail Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, includi...
30 Syys 202540min
Ep.139 Diversity or Die: Why Your Ad Creative Needs a Makeover
Send us Fan Mail Join us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more f...
16 Syys 202548min
EP. 138 Stand Out or Fade Away: This is How You Create Unforgettable Marketing Campaigns
Send us Fan Mail Trevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth'...
9 Syys 202539min
Ep. 137 Brands Shouldn't Erase What Makes Them Unique, but Cracker Barrel Just Did.
Send us Fan Mail Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal custome...
2 Syys 202531min
Ep. 136 The Cohort Crisis: Is Your Marketing Getting Lost in the Inbox?
Send us Fan Mail Trevor Crump and his co-host Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have dec...
26 Elo 202537min
