Performance marketing's pitfalls
In this first episode of this year's Marketing Truth series, we are doing a deep dive into a new WARC report, The Multiplier Effect. Analytic Partners, through its ROI Genome project, pools the measur...
30 Tammi 202526min
SPECIAL EPISODE: What's next for TikTok and Meta?
On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content modera...
29 Tammi 202532min
Beyond the Buzz: Linking Culture and Earned
Following WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explore the relationship between culture and Earned Medi...
28 Tammi 202547min
Proving the link between advertising and profit
WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer, and Nic Pietersma, Group Director at Ebiquity. Di...
23 Tammi 202541min
How Change Brands are changing the world
WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people spend their money. For 40 years, WARC has been provi...
21 Tammi 202538min
dentsu's media trends 2025
WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for ...
16 Tammi 202537min
Brilliant marketing or dark art?
Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group. ...
14 Tammi 202540min
Marketer's toolkit 2025: Capitalising on the economic reset
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, man...
9 Tammi 202541min
