Consumer trends: New shopping habits and the power of live events
The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris Beer, senior data journalist at GWI, and Ananda Roy,...
12 Syys 202442min
Insights from the WARC Awards - bold moves in media
The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effecti...
10 Syys 202423min
Consumer Trends: Using AI and Multigenerational households in the US
The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet and Luke Roberts...
5 Syys 202433min
3 in 15: Putting Attention into Practice
WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the artic...
3 Syys 202419min
Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia
The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and E...
29 Elo 202437min
2024 trends in programmatic advertising
WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-party cookies, programmatic transparency, sustainabili...
27 Elo 202436min
What Nike's Performance Marketing Strategy Tells Us About Effectiveness
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of bran...
22 Elo 202439min
Gaming – Advertising's untapped opportunity
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gam...
20 Elo 202421min
