Live in Cannes: SURPRISE! and other ways to win
Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyab...
24 Kesä 55min
Live in Cannes: The effectiveness experts will see you now
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness fren...
23 Kesä 44min
Live in Cannes: Creative strategy in a changing world
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to glo...
22 Kesä 45min
Economic volatility stress-tests the global advertising market
The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at...
18 Kesä 25min
Advice for aspiring CMOs
Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins WARC's Catherine Driscoll to reflect on what he's l...
16 Kesä 40min
How L'Oréal thinks about creator ROI
Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how t...
11 Kesä 28min
Breaking down the nostalgia industrial complex
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious. In this episode, Contagious investigates everythi...
9 Kesä 38min
Changing the playbook: Sports marketing's next era
With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston a...
4 Kesä 38min
