3 in 15: Decoding the Indian Gen Z
WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend mo...
30 Huhti 202412min
Marketing Truth #4: Maximize reach to achieve the greatest impact
In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective me...
25 Huhti 202439min
3 in 15: The Future of Measurement 2024
Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Report. Discussing third-party cookies, hurdles in hol...
23 Huhti 202419min
3 in 15: Performance marketing
WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and...
18 Huhti 202416min
3 in 15: Travel and Tourism
Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tou...
16 Huhti 202416min
The State of Creativity
WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.Discussing the State of Creativity report, including how marketers...
11 Huhti 202439min
How a brand crisis plays out in Red states vs. Blue states
In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand cris...
9 Huhti 202423min
The enduring relevance of JWT's 1974 Planning Guide
Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice planning techniques and how to understand the proces...
4 Huhti 202441min
