Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region. WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head...
10 Tammi 202443min
Marketer's toolkit 2024: How investing in local communities and AI will shape marketing strategy in Asia
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region. WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability...
9 Tammi 202442min
dentsu's media trends 2024
This week WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2024. Discussing generative, monetization and a growing uniformity across platforms, and t...
4 Tammi 202439min
Why sonic branding is a marketer’s untapped distinctive asset for effectiveness
WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for son...
21 Joulu 202336min
A Deep Dive into the ANA's New Programmatic Report
WARC’s Cathy Taylor talks to Bill Duggan, group EVP at the ANA and Tom Triscari, programmatic economist at Lemonade Projects. Discussing the latest ANA Programmatic Report and providing recommendation...
19 Joulu 202337min
The year in digital commerce
Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski discuss the explosive growth of retail media, the im...
14 Joulu 202337min
The year in creative effectiveness
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in...
13 Joulu 202327min
The year in media
Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmen...
12 Joulu 202337min
