Consumer Trends: Using behavioural science to tackle cost of living and sustainability
The first episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Catherine Driscoll talks about the trends affecting Europe with Crawfo...
5 Syys 202324min
WARC Talks: Differentiation and distinctiveness
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Mar...
31 Elo 202347min
Making a Promise to the Customer - 4. Where next for the research?
The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at where this research goes next - how the team behind ...
29 Elo 202332min
WARC Talks: Global ad spend outlook 2023/24
This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate Scott-Dawkins, global president of GroupM's Busines...
24 Elo 202335min
Making a Promise to the Customer - 3. Applying the model in real life
The third episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we go beyond the research to look at some real-life examples - two marketi...
22 Elo 202352min
3 in 15: Connected TV's next episode
This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to discuss three themes from the recent Global Ad Trends r...
17 Elo 202322min
Making a Promise to the Customer - 2. Proving it works
The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to Mimi Turner, head of EMEA & Latin America...
15 Elo 202338min
WARC Talks: Insights from the Creative Effectiveness winners
This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness category at the Cannes Lions festival this year, and the...
10 Elo 202337min
