Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

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E30: The Truth about End User Spending

E30: The Truth about End User Spending

After examining G2's State of Software report, which delves into the supply side, we now shift our focus to the demand side, as we explore the data provided by Gartner and Vendr. To our surprise, SaaS...

5 Marras 202359min

TOPLINE HOTLINE: So, a client offered my star employee a job...

TOPLINE HOTLINE: So, a client offered my star employee a job...

A Pavilion member is contemplating if they can negotiate with a client (and friend) who has made a tempting offer to double the salary of one of their star employees. Tune in to this week's episode of...

2 Marras 20237min

E29: Navigating the Software Industry's Evolution

E29: Navigating the Software Industry's Evolution

In this episode, the hosts dissect the explosive growth in the software industry, as revealed by the G2 Quarterly State of Software report. With under 50K software companies existing in Q3 2018 to aro...

30 Loka 202353min

TOPLINE HOTLINE: Addressing early termination requests from customers

TOPLINE HOTLINE: Addressing early termination requests from customers

A listener asks how to deal with a situation where a customer asks to churn in the first year of a multi year contract, where there was no fault by the company. Listen to this week's episode to hear w...

26 Loka 20238min

E28: State of the Market, and Balancing Efficiency with Innovation

E28: State of the Market, and Balancing Efficiency with Innovation

On this week's episode of Topline, the hosts review the state of the market and talk about how to balance the need for efficiency in business with taking risks and driving innovation. Over the past ye...

23 Loka 202344min

TOPLINE HOTLINE: How should SaaS companies be thinking about price increases for 2024?

TOPLINE HOTLINE: How should SaaS companies be thinking about price increases for 2024?

There are two schools of thought about price increases heading into 2024. While the data shows that the average ACV for B2B SaaS products has increased by 9% in the last year, industry pundits includi...

19 Loka 20237min

E27: Recap from GTM2023

E27: Recap from GTM2023

With all three hosts in Nashville for GTM2023, this week's episode recaps key learnings from the event, including why alignment is so critical for growth and why we should all be leaning in to AI, and...

16 Loka 202350min

TOPLINE HOTLINE: How Do You Forecast Churn?

TOPLINE HOTLINE: How Do You Forecast Churn?

On this episode of Topline Hotline, the hosts answer a question about how GTM leaders forecast churn, and whether they rely simply on historic data or include things like customer health scores, rep f...

12 Loka 20238min

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