True to Form
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry. Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next. Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.

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Jaksot(158)

Defining Your Ethos in Business

Defining Your Ethos in Business

John Rodriguez appears as this week's guest on True to Form to discuss his 'ETHOS' behind opening, operating, and scaling Ethos Med Spa, his St. Louis based aesthetic practice. John unpacks the import...

21 Maalis 202343min

A Winning Culture = A Winning Practice

A Winning Culture = A Winning Practice

Host Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a f...

10 Maalis 202354min

Opening an IV Therapy Clinic? What You Need to Know

Opening an IV Therapy Clinic? What You Need to Know

Healthcare attorney & founder of the Florida Healthcare Law Firm, Jeff Cohen, discusses the emergence of IV therapy in the elective medical space. Jeff dives into the crucial need for regulatory compl...

27 Heinä 202224min

Improving Consultation Conversions with Patient Financing

Improving Consultation Conversions with Patient Financing

Host Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to ...

16 Kesä 202221min

The State of the Economy & Its Impact in Medical Aesthetics

The State of the Economy & Its Impact in Medical Aesthetics

Host Tim Sawyer chats with returning guest Warren Danforth about the state of the economy and the current macroeconomic factors facing both consumers and practice owners. While demand for aesthetic t...

20 Huhti 202228min

Tapping into the Underserved Male & Millennial Patient Markets

Tapping into the Underserved Male & Millennial Patient Markets

Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic proc...

23 Maalis 202230min

Facing the Future of Aesthetics

Facing the Future of Aesthetics

Andy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approac...

12 Tammi 202226min

Part 2: Maximizing Customer Value in Your Medical Spa

Part 2: Maximizing Customer Value in Your Medical Spa

Join Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of infla...

6 Joulu 202122min

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