UI Breakfast: UI/UX Design and Product Strategy

What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate and Head of Platform at Acceleprise. You'll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesAcceleprise — the global SaaS accelerator where Nina worksY Combinator, Techstars — other famous acceleratorsVenture Deals: Be Smarter Than Your Lawyer and Venture Capitalist — a book by Brad Feld, Jason Mendelson, and Dick CostoloApply for Acceleprise on AngelListFollow Nina on Twitter: @ninarstepanovToday's SponsorThis episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

25 Touko 201833min

How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You'll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Polaris Industries — Andy's company Polaris UX Design Principles Org Design for Design Orgs: Building and Managing In-House Design Teams — a book by Peter Merholz and Kristin Skinner Design Is a Job, You’re My Favorite Client — books by Mike Monteiro published by A Book Apart Andy's website Follow Andy on Twitter: @andyvitale Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

18 Touko 201839min

What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes HOO KOO E KOO — Matt's digital product studio Decentralized application (dapp), distributed ledger, decentralized autonomous organization (DAO) — Wikipedia articles Is Coinbase creating a centralized or decentralized financial system? Hashgraph wants to give you the benefits of blockchain without the limitations CryptoKitties — a famous game using blockchain technology MetaMask, Ethereum — other blockchain projects mentioned Venmo — a popular money transfer service Understanding off-chain transactions in blockchain for fun and profit AxiomZen — a studio behind CryptoKitties Dissecting the Ethereum whitepaper in four minutes The Quiet Master of Cryptocurrency — an interview with Nick Szabo by Tim Ferriss Follow Matt on Medium Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 Touko 201832min

Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes RightMessage — Brennan's personalization tool, co-founded with Shai Schechter Double Your Freelancing — Brennan's famous resource for freelancers and consultants Planscope — Brennan's previous SaaS (acquired in 2016) Laura Elizabeth — the designer who works on RightMessage Episode 103: UX Personalization with Samuel Hulick Personalizing ConvertKit.com — a video case study by RightMessage Optimizely — a popular A/B testing tool Bookify — another product mentioned as a case study The Anatomy of a Six-Figure Email Course — Brennan's article at GrowthLab 5 Ways to Use Personalization to Grow Your SaaS — Brennan's article for Baremetrics The Personalization Masterclass — Brennan's course on personalization RightMessage learning center (free content) See personalization in action at rightmessage.com/uibreakfast Follow Brennan on Twitter: @brennandunn Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

4 Touko 201846min

Is that new project really worth your attention? Should you say "yes" to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Freelance Transformation — Matt's famous podcast Tilted Pixel — Matt's agency Episode 100: Leveling Up with Patrick McKenzie 3 Reasons You Should Be Roadmapping — an article by Brennan Dunn FT 141: Become Known In Your Niche with Mike Julian FT 139: Building a Company of One with Paul Jarvis FT 132: Specialize, Simplify, Profit! with Kurt Elster Get the free course on winning freelance clients at Freelance Transformation Follow Matt on Twitter: @mattinglot Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

27 Huhti 201852min

Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUserOnboard — Samuel's websiteThe Elements of User Onboarding — Samuel's bookRightMessage — Brennan Dunn's personalization toolBaremetrics Demo — a live sample dashboard with their own real dataPublishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPREpisode 30: Describing Customer Motivation (Jobs to Be Done) with Eric WhiteThe Anatomy of a Six-Figure Email Course — an extensive article by Brennan DunnUser Onboarding Best Practices — some of Samuel's best articles on user onboardingFollow Samuel on Twitter: @SamuelHulickToday's SponsorThis episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at feedier.com/uibreakfast, and get your first 3 months free on the Standard plan if you decide to upgrade.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

20 Huhti 201834min

We all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ConvertKit — Val's previous place of work Matt Ragland — user onboarding specialist at ConvertKit Episode 100: Leveling Up with Patrick McKenzie Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Litmus Live, Business of Software — some of Val's favorite conferences Mixmax, DeepDyve — some of Val's recent email onboarding teardowns (see more here) Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial — an article by Nathan Powell at Nusii blog Tiny Reminder — Jane's previous SaaS (now acquired by Nusii) Episode 64: Making Freemium Work with Bridget Harris Val's website Download The Dinner Party Strategy, Val's free book on great customer experience Follow Val on Twitter: @lovevalgeisler Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

13 Huhti 201853min

Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bootsketch — Seth's design library we're talking about Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch Mark Otto — co-creator of Bootstrap (see his tweet about Bootsketch) Sketch News — newsletter from Sketch Sketch Runner — a Sketch utility Marketch, Zeplin, InVision Inspect — tools that bridge design and development Seth's website Follow Seth on Twitter: @WhatsNewSaes Use your special promocode UIBREAKFAST on checkout to get 20% off Bootsketch Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

6 Huhti 201842min