Fernando Machado on turning creativity into a competitive advantage
Fernando Machado is one of the world’s most celebrated CMOs, known for game-changing campaigns like Burger King’s “Moldy Whopper.” In this episode, Fernando shares the work he’s most proud of, why sur...
20 Elo 20251h
The entrepreneur who raised $300m for charity after cheating death - Matt Pohlson, Omaze
Matt Pohlson is the co-founder of Omaze, a platform that’s raised over £300m for charity through once-in-a-lifetime prize draws. Matt shares how a life-changing moment shaped his mission, the business...
13 Elo 202539min
Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD
Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in auto...
6 Elo 202548min
Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision
In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skate...
30 Heinä 202543min
Marketing secret sauce with Kraft Heinz CMO Todd Kaplan
In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Tod...
23 Heinä 202530min
How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer
In partnership with NBCUniversal, we sit down with Grainne Wafer, Global Category Director (Beer, Vodka, Liqueurs) at Diageo, to explore how one of the world’s biggest drinks companies drives growth a...
16 Heinä 202535min
Why advertising is broken & how to fix it - Tom Goodwin
To celebrate 200 episodes, Tom Goodwin is back on Uncensored CMO. He's got a pretty strong opinion on the state of advertising. It's broken, and we need to fix it. Tom lays out where he thinks it's al...
14 Heinä 202538min
e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto
In partnership with NBCUniversal, we sit down with Kory Marchisotto, CMO of e.l.f. Beauty, to unpack a 25 quarters of consecutive growth. From their bold “So Many Dicks” campaign to the $1B Rhode deal...
9 Heinä 202539min
