UN 361 - IJRM. Generative AI in Marketing.
An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research invol...
1 Touko 202529min
UN 360 - Rana Faure. Making the Most of Photography.
Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effecti...
24 Huhti 202525min
UN 359 - YPulse. Social Behaviors & 20s trends
MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the grow...
17 Huhti 202528min
UN 358 - Steve Kazanjian. AI-powered Social Marketing.
Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize mark...
10 Huhti 202528min
UN 357 - IJRM. Humans v. Hal (A meta-analysis of 20 yrs of research into consumers and AI)
In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two dec...
3 Huhti 202525min
UN 356 - Bringing B2C Creativity to the B2B World.
In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply cons...
27 Maalis 202526min
UN 355 - YPulse. Tweens.
This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key ...
20 Maalis 202529min
UN 354 - Brad Farris. Scaling Agencies.
In this interview, Brad Farris, a seasoned advisor with over 20 years of experience helping agencies scale their businesses to the $3-5 million range, discusses the unique challenges agencies face as ...
13 Maalis 202529min
