How to go about editing? Focus on the big picture 🗺
Editing copy is just as important as drafting it. So if you're editing someone else's work, you'll want to get it right. Oli shares his tips to get good results while keeping your copywriter happy.
9 Elo 202117min
Writing for someone else? Talk to them first 📞
Writing on behalf of someone else can be a unique challenge. Oli shares his three-step process to get good results every time.
26 Heinä 202110min
How to become a copywriter? You don’t need a degree 🤓
There are many ways to become a copywriter. Oli shares his journey, from starting a blog at 15, spending his 20s as a marketer, to becoming a Senior Copywriter in his 30s.
12 Heinä 202119min
How to recognise good copy? It has to resonate 🧏
Good copy connects with its reader on an emotional level. Oli explains why a copywriter's main job is to understand their target audience.
28 Kesä 20218min
How to be a productive copywriter? Create habits 🔁
A good habit is like a superpower, elevating the speed and quality of your work. Oli shares his writing routine, from planning to drafting and editing.
14 Kesä 202123min
The essence of good copywriting? Keep it simple 👌
The essence of good copywriting is clear and simple communication. Oli explains a few techniques to engage and hold your reader's attention.
29 Touko 202110min
