Writing Roots

Rags to Riches has long been a popular trope in fiction. It occasionally falls out of favor (especially during times of widespread poverty), but always makes a comeback. Part of that is because of the...

7 Maalis 202211min

Enemies to Lovers has been around for centuries, but it has recently become an incredibly popular trope. Authors and other writers have used this trope to help build a relationship arc that pulls read...

3 Maalis 202211min

Keywords are the vital piece of marketing which people never see, but rely upon in order to find what they want. As an author, you need to use the best keywords for your book in order to get your targ...

28 Helmi 202211min

You don’t have to go on the marketing journey alone. There are people out there who specialize in the field – specifically in selling books – that can help guide and assist you in the process. We were...

26 Helmi 202238min

Marketing is not a process that can wait until the book is launched. There are things you can – and should – do prior to even getting the manuscript back from your editor. After all, the AIDA funnel r...

24 Helmi 202211min

A recognizable author identity can do so much to boost your marketing efforts. We’ve talked plenty about finding your target audience, but this is about them finding and knowing you. There are plen...

21 Helmi 202211min

News releases (often called press releases) are an old way of advertising books, but they can still have some worth even in today’s world. It’s definitely not the route for everyone, but knowing the p...

17 Helmi 202211min

Staying connected with your readers is an important part of any marketing efforts. They need to know what you’re doing and what you have planned. It helps build anticipation and desire. The more peopl...

14 Helmi 202211min