Ep. 568: How an Injury and Opportunity Is Leading Thousands to Learn Snowboarding Virtually - Fraser Johnston

When Fraser Johnston injured himself one summer, he realized that if the same injury had happened during the snowboarding season, he’d be in a heap of trouble. As a snowboard instructor, your body’s health is crucial to earning a living since you need to be on a board with your students. He quickly began brainstorming ideas to help scale his knowledge and passion for snowboarding, just in case.  On top of that, Fraser noticed a huge lack of sign-ups in snowboarding lessons compared to skiing. The cultural stigma of snowboards and skyrocketing prices of gear and lift tickets helped fuel the idea of an economical and virtual way for him to make snowboarding more accessible to more people.  He came up with Watch and Ride, a series of virtual lessons from basic to advanced to teach every type of snowboarder new tricks, skills, and the science behind snowboarding to optimally enjoy their time on the mountain. The business has been growing steadily, as well as his skills in marketing, content-creating, and scale. If you have a love for an adventure sport and want to one day turn it into a career, give this episode a listen! You’re bound to learn something from Fraser’s story.  Fraser is offering Adventure Sports Podcast listeners 50% off memberships with the code “adventuresports” at www.watchandride.com! Instagram - @watchandride www.facebook.com/watchandride www.twitter.com/watchandride   Photo credit here Athletic Brewing Company is a pioneer in craft non-alcoholic beer. They make great-tasting beer for the healthy, active, modern adult. Athletic uses certified all-organic grains and only 50-70 calories a can. With IPA, Golden Ale, stouts, and tons of seasonal style offerings. Save 15% by using ADVENTURE at athleticbrewing.com @athleticbrewing ASP is also sponsored by CS Instant Coffee. CS Instant Coffee is 100% Arabica Instant Coffee. Their compostable packaging provides guilt-free convenience that is perfect for the trail, office, and fitness.  Visit csinstant.coffee and use promo code 'Adventure' for 20% off at csinstant.coffee @c.s.coffee If you're in need of some personalized advice before buying your gear, go to backpacktribe.com. You're not only able to purchase the gear you need on their website but talk with someone with the experience and know-how. They also offer gear bundles and free shipping. @backpacktribal Support the Adventure Sports Podcast by giving as low as $1/month to our efforts to produce this show at patreon.com/AdventureSportsPodcast Call and leave us a voicemail at 812-MAIL-POD or 812-624-5763 or send an email to info@adventuresportspodcast.com Our Sponsors: * Check out Shopify and use my code ASP for a great deal: www.shopify.com Support this podcast at — https://redcircle.com/adventure-sports-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy