Can you really gain competitive advantage with Dynamics 365? with Martin Hinshelwood

#146. In this episode, we're thrilled to have Martin Hinshelwood from naked Agility join host, Neil Benson. Martin shares his perspectives on improving the success of agile engagements through the role of a consulting product owner, and why you should build your own business applications rather than buy Dynamics 365 if you're looking for competitive advantage. Hit the play button and dive into this insightful conversation between Neil and Martin!Timestamps02:46 The importance of unique capabilities in a competitive market06:09 The power of vertical integration11:58 Outsourcing core business practices16:37 Risks and rewards in business21:02 The incompetence of business31:38 The role of a consulting product owner33:44 The role of a scrum master in the professional services world36:56 Using APIs to drive innovation RESOURCESMartin Hinshelwood on LinkedInMartin Hinshelwood on Twitternaked Agility websitenaked Agility on TwitterSupport the showCONNECT🌏 Amazing Apps website🟦 Customery on LinkedIn🟦 Neil Benson on LinkedIn MY ONLINE COURSES🚀 Agile Foundations for Microsoft Business Apps 🏉 Scrum for Microsoft Business Apps 📐 Estimating Business Apps Keep experimenting 🧪-Neil