Cereal Wars - Trix of the Trade  | 5

Cereal Wars - Trix of the Trade | 5

25:352019-07-29

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It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Podme arbeider etter Vær Varsom-plakatens regler for god presseskikk. Ansvarlig redaktør og daglig leder er Kristin Ward Heimdal. Redaktør for eksterne innholdssamarbeid er Mathias Thaulow Lisberg.

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