Talking Tactics25 Nov 2025

Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn

This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ’s back-to-back social media champs. She’s breaking down how a “try it on LinkedIn” mindset turned into a growth engine for the university’s digital strategy. Whether you're managing a university account or just trying to figure out if facilities services really needs its own Instagram, this episode is packed with tactics that'll make you rethink everything you thought you knew about LinkedIn for higher education marketing.

Guest Name: Michaela Taylor, Senior Social Media Strategist, University of South Carolina

Guest Social: https://www.linkedin.com/in/michaelajbaker/

Guest Bio: Michaela Taylor has spent the last seven years working in higher education marketing and communications with the last three and a half years working on the social media at the University of South Carolina. She currently works as the senior social media strategist at USC where her team keeps their audience at the center of their social media strategy keeping Gamecock alumni, near and far, connected. She's a visual communicator at heart, font snob, joyful storyteller and creative solution enthusiast.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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Episoder(78)

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