Order of Man25 Nov 2025

JEREMY CAREY | Don't Believe Your Own Eyes

You ever have the feeling what you see on the news and socials is exactly and only what they want you to hear? Yeah, me too. Turns out it's true. Very rarely do you get the full story so you can make your own informed decisions. And, this practice is skewing and distorting the way we view and interact with the world.

My guest today, Jeremy Carey – Founder of IRONCLAD, knows exactly what this is about and in his new series (partnered with Shawn Ryan), Target Intelligence: Psyop, they unpack exactly how this is happening in every aspect of life. We talk about what he calls the "Forgotten Audience" and the "Doer Class," the power of telling good stories – accurately, why authenticity is the key to success in an inauthentic world, and understanding the "Education-to-Entertainment" ratio in consuming content.

SHOW HIGHLIGHTS
00:00 - Opening
02:03 - Why Ironclad Exists
03:41 - The Content Attention Crisis
05:03 - The Forgotten Audience
06:31 - Storytelling Without Agendas
08:04 - Authenticity in Modern Media
09:10 - Working with Elite Creators
10:28 - Advice for Creators & Entrepreneurs
11:42 - Early Failures and Lessons
14:01 - God's Will, Hard Work, and Obstacles
17:20 - Getting Reps & Evolving Your Craft
18:17 - Inside the Target Intelligence Series
21:16 - Psychological Operations in Everyday Life
22:53 - Useful Idiots & Hidden Influence
24:26 - Conspiracies, Credibility & "They"
27:05 - The Future of Media Consumption
29:19 - AI Disruption in Film & Branding
31:27 - Masculinity Content & Market Saturation
32:37 - Tools, AI & Adding Value
34:00 - Advertising, Trust & Audience Alignment
36:42 - Serving the Right Audience
39:32 - On-Demand Society & Tech Shifts
41:26 - Upcoming Ironclad Projects
43:51 - Turning Podcasts Into Film Series
45:39 - How to Know What's Real Anymore
48:13 - Deepfakes, Trust & Reputation
50:19 - The Importance of Authenticity
53:27 - Where to Find the Series

Battle Planners: Pick yours up today!

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