How Alexis Young and Danielle McNeill from Definitely Real, Own It
Own It25 Nov 2025

How Alexis Young and Danielle McNeill from Definitely Real, Own It

This week on Own It we’re talking to Alexis Young and Danielle McNeill from Definitely Real. It is a creative marketing agency committed to delivering impactive creative solutions based in Vancouver, Canada. Alexis and Danielle started the firm in 2021 after meeting at a music festival in Toronto. Definitely Real was recently featured in AdWeek as a Top 10 Indie Agency to Watch. We had so much fun hearing about their journey to each other, then to ownership. They shared their ideas on the industry and how we can close that gender gap in agency ownership. We had such a great conversation. We're glad to share it with you now. You can find links to Alexis Young and Danielle McNeill’s LinkedIn Profiles and Definitely Real’s agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com. I’m Christy Hiler. We’ll talk again soon … On Own It!

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Episoder(192)

How Rene Ryan from Backpocket Agency, Owns It

How Rene Ryan from Backpocket Agency, Owns It

This week on Own It we’re talking to Rene Ryan from Backpocket Agency.  Her firm is a boutique agency that drives engagement for its clients. She’s spent the last 20 years at several firms in the cont...

30 Jun 38min

How Beth Johnson from RP3 Agency, Owns It

How Beth Johnson from RP3 Agency, Owns It

This week on Own It, we’re talking to Beth Johnson from RP3 Agency. It is a full-service creative agency that cuts through the tsunami of sameness with wildly original ideas that drive results. She fo...

23 Jun 40min

How Lauren Bello of Sia Partners, Owns It

How Lauren Bello of Sia Partners, Owns It

This week on Own It we’re talking to Lauren Bello from Sia Partners. She joined the firm as a partner two years ago after several years at Ready Set Rocket where she ultimately served as CEO. Sia Part...

16 Jun 42min

How Erika Saracco from Colorwheel Digital, Owns It

How Erika Saracco from Colorwheel Digital, Owns It

This week on Own It we’re talking to Erika Saracco from Colorwheel Digital. Her firm specializes in integrated marketing strategies that connects brands with audience across earned, owned and paid cha...

9 Jun 32min

How Leah Lane from Strong Brew, Owns It

How Leah Lane from Strong Brew, Owns It

This week on Own It we’re talking to Leah Lane from Strong Brew. Leah came to ownership through the entertainment industry as a television producer. But building shows is just as good a training groun...

2 Jun 41min

How Suzanne Powers from All&, Owns It

How Suzanne Powers from All&, Owns It

This week on Own It we’re talking to Suzanne Powers from All&. She and her partner Jennifer Breithaupt founded the firm a little over a year ago. Suzanne spent many years at McCann, Crispin Porter + B...

26 Mai 35min

How Stacey Gertsen and Courtney Worthman of Main Character, Own It

How Stacey Gertsen and Courtney Worthman of Main Character, Own It

This week on Own It we’re talking to Courtney Worthman and Stacey Gersten from Main Character. Their firm’s goal is to make their client’s brands the Main Character in stories, the marketplace and imp...

5 Mai 41min

How Jenna Cummings of Rival, Owns It

How Jenna Cummings of Rival, Owns It

This week on Own It we’re talking to Jenna Cummings from Rival. She is originally from Spokane, Washington, but is now based in London, England. One of the things she says she loves about ownership an...

28 Apr 53min

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