Pod Marketing Secrets11 Feb 2025

#011 - Why You Shouldn’t Build On Social Media! 📱❌

In this episode of Podcast Marketing Secrets, hosts Nelson and Kal dive into the recent events surrounding TikTok's temporary ban in the United States and discuss the broader implications for podcasters and businesses reliant on social media platforms. They emphasize the importance of not relying solely on one platform for audience engagement and revenue, highlighting the need to build a personal audience that can be reached through various channels, such as email and text. Tune in to learn strategies for scaling your personal brand and ensuring your podcast thrives, regardless of platform changes.

Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650

Follow the Vibez Creative journey on socials:

https://www.instagram.com/vibezcreative/

https://www.tiktok.com/@vibezcreative_

https://www.facebook.com/vibezcreative

Timestamps:

00:00:00 - Introduction

 00:00:23 - Importance of Building Your Own Audience

 00:01:19 - Episode Overview: TikTok Ban and Its Implications

 00:01:47 - TikTok Ban and Reinstatement

 00:02:18 - Warning Against Relying on One Platform

 00:02:39 - Impact of Losing Access to a Platform

 00:03:42 - Businesses Relying on TikTok for Revenue

 00:05:55 - Common Mistake: Focusing on One Platform

 00:06:27 - Distributing Content Across Platforms

 00:06:47 - Owning Your Audience

 00:07:07 - Difference Between Rented and Owned Audience

 00:09:27 - Podcast as an Owned Audience

 00:10:00 - Recap: Omnipresence and Owned Audience

 00:10:53 - Leveraging Lead Magnets 

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Episoder(27)

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#023 - How Diary Of A CEO Hooks His Audience (And How You Can Too) 🎧🔥

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#022 - How DOAC Nailed the Best Podcast Hook Ever 🔥🎯

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